Second Look

branding

 
SecondLook_Header_1.jpg
 
 

ROLE: Designer
Art direction, logo design, video style frames, and illustration

CLIENT: Fandango

Second Look was a pilot I worked on for one of Fandango’s short original series. The show would take a popular film like “Deadpool” and break it down scene by scene to discover easter eggs and other hidden gems. As the lead designer, I developed the gritty, hand-drawn look and feel to resemble a football playbook.

 
 

Moodboard

secondlook_moodboard2.jpg
 

Logo exploration

secondlook_logo_drafts.jpg
 

Final logo

secondlook_intro_1.jpg
 

Styleframes

 

Final animation

 

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