I Love Movies

branding

 
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ROLE: Designer
Art direction, logo design, video style frames,
and illustration

CLIENT: Fandango

In 2015, Fandango launched the “I Love Movies” campaign, signifying it was more than just a movie ticketing app. We interviewed celebrities ranging from fashion designers to Olympic athletes about the impact of their favorite movies on their daily lives. I created the branding for the original series and accompanying marketing materials.

 
 

Logo and Identity

Moodboard

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Sketches

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Logo concepts

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Final Logo

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The pilot episode with Dwight Howard garnered almost 1.5 million views and 1400 engagements.

 
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Original Series

video branding

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Partnerships

 

Teaser trailer

 

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