Fandango Comic-Con

branding

 
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ROLE: Designer
Art direction, logo design, thumbnails, intros, lower thirds, and endcards

CLIENT: Fandango

For the past couple years, Fandango has hosted an exclusive space outside Comic-Con. The exclusive junkets were broadcast on Facebook Live and later shared on YouTube.

In preparation for the event, I built a branded graphic package we could adapt for years to come. The videos were a huge success with increased viewer engagement on Facebook, channel subscriptions on YouTube, and brand recognition among major players in the industry.

 
 

Comic-Con 2016

Moodboard

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Video branding

 
 
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With the new content strategy, Comic-Con videos in 2016 earned 80.4M views, nearly 3X greater than 2015, with 50% fewer pieces.

 
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Comic-Con 2017

Video branding

 

Stranger Things cast interview

 

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